Stop sounding like SaaS.
Start sounding like insurance.
You built a product for insurance, and the market has been slower to take it up than it deserves.
Underwriters, brokers, and agents buy on trust and the language of risk. A standard SaaS playbook doesn't speak it.
We do.
Your buyers are not early adopters.
Software marketing assumes a buyer who wants what's new. Insurance businesses tend to be more traditional, and they opt out fast. The people you're selling to are paid to be careful, and the ones deciding are usually the ones who'd be blamed if it went wrong.
So the pitch that works everywhere else works against you here. Speed reads as untested. Disruption reads as risk. A feature list reads like a language they don't speak.
What moves them is the sense that you already understand the industry, and the problems they're actually dealing with.
Three things that will change.
You speak the buyer's language
Positioning and messaging built for your insurance audience, in the language of risk and workflow, not features and promises.
You build your credibility with a cautious buyer
Articles and case studies that make a risk-averse industry comfortable saying yes to something new.
Your go-to-market matches how insurance buys
Insurance buys through a chain: carriers, wholesalers, MGAs, agents. Each link decides for different reasons. We build your campaigns around that chain instead of a playbook written for someone else's market.
Plenty of insurtech has the tech. The insur part is the gap.
You've built the product. What's usually missing is somebody who can put it in front of this industry in terms it already trusts.
That's the half we bring. We're insurance native, and we've built and run go-to-market for insurtech products sold into this market, so we already know the workflows your product touches and how a carrier decides to adopt something new.
We won't write your code, and you won't have to explain the industry to us.
What you get.
01 · Brand strategy and GTM translation
We start with what you already have and how your team describes the product today. Then discovery, competitive analysis in your category, positioning for the insurance buyer, messaging for every audience in the value chain, identity refresh, and a go-to-market roadmap.
02 · Growth Retainer
Two social channels for the company and LinkedIn for two people in leadership, articles and a monthly newsletter, email marketing, quarterly case studies, two campaigns built around a launch, a feature, or a target segment, and paid media managed, with media spend paid direct to the platform.
Brand strategy, GTM, and six months of full implementation. No hourly billing, ever.
When the six retainer months are up: continue on the Growth Retainer at the founding rate of $6,000/mo, list $8,500, guaranteed for 24 months. Month to month from there, 30 days' notice.
Founding pricing is a partnership, not a discount.
A new practice can't buy proof. It has to be earned once, with the companies willing to go first.
A case study with real results.
We agree at the start which numbers get tracked, and who supplies them.
A testimonial we can publish.
Written after the work, not before.
One introduction to your network.
One, not a list.
Two seats. That is the whole trade, and the price reflects it.
Send an email. We book thirty minutes.
You describe where the market isn't responding the way the product deserves. We tell you what we'd look at first.
Nobody has to decide anything on that call. If it looks like a fit, you get fixed scope, a fixed fee, and fixed dates, and you take whatever time you need with it.
Kickoff in two weeks, once we both say yes.