How we think about this.
On clarity, on how insurance actually buys, and on what marketing in this industry keeps getting wrong.
Latest Article 10 September 2026 · 7 min read
Your clients say you don't do strategic work. You probably do.
Clients rank their brokers low on strategic advice. Most of that advice is being given. It just never takes a form anyone keeps.
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8 September 2026 · 7 min read
Aon just paid $17 billion for your middle market. Here's the part it can't buy.
The largest broker in the world named MGAs, MGUs and wholesalers as the access it was buying. What that changes, and what it doesn't.
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18 August 2026 · 8 min read
How far will your renewal book take you in 2027?
Commercial rates have fallen eight quarters running. The arithmetic most firms have not run on their own book.
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